Icons Workshop

Build Your Personal Brand


We offer a full service personal branding solution, from strategy to execution.

Tell Your Story

Your are on a singular story and your life experiences have led you to where you are. Our job is to pull those elements together into a single cohesive narrative. The human brain is hard wired for stories, so a pithy narrative will be a powerful tool in your arsenal.

Develop Your Look

Visual processing accounts for 60% of the human brain. Once we have solidified your story, we need to tell it VISUALLY through images and video.

Communications Strategy

There are many channels out there - from Linkedin to TikTok to books. Which channels serve your brand and your goals?


We know you are a busy executive, so we offer not only strategy but implementation services, including monthly social media planning and posting.

About Us

James is the Founder and CEO of Iconic You. He works with founders and execs to build personal brands that drive ROI.James draws from his rich experience as a personal branding expert, having built a following of 25,000 followers across social media platforms, including Linkedin, TikTok, YouTube, Instagram.Previously, James founded and sold COLLECTI, an influencer brand studio that helped influencers monetize their personal brand through content, courses, and community. His clients included Joey Zauzig, of MTV’s Real Friends of WeHo and “it girl” influencer Jourdan Sloane.As the co-founder of lifestyle brand Bonvivants, James leveraged his following to market and grow the brand into a juggernaut with national retail distribution.James is a big believer in seeking coaching to advance one’s career, and is lucky to count among his mentors Stanford's Monika Kruk and West Point's Dr. Nate Zinsser.Outside of his passion for personal brands, James enjoys Olympic Weightlifting, reading, and recently started taking golf lessons.

Build Your Personal Brand Today

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